The benefit of video content for charities

Digital marketing company and charity that partners to help you grow your business. We use video to create visually appealing, emotionally compelling stories. With the use of video marketing, you can attract people and generate more donations by showing them what goes on in your charity and the extent to which they need their help. It’s a great way to show people that you’re making strides in the right direction and that they should donate today!

It may be in the form of short snippets for Instagram Stories, Twitter or Facebook or perhaps something musical and viral on TikTok. Video and online media promotion is arguably more so than ever one of the most important tools in the arsenal of charity marketing campaign, and a key driving force for donations and audience engagement for charities the world over. Charities can now utilise social media platforms to reach an unending audience, without ever needing to pay for it to be hosted online – in comparison to e-mail marketing, for instance, which can be a low hanging fruit in terms of ROI.

In fact, despite the seemingly endless opportunities to promote charities and thus help further their causes on social media platforms, a study carried out by Ri Media Marketing showed that commonly only 1% of marketing strategy budget accounted for video content. This means that charities are missing out on a huge opportunity for marketing and, as a result, driving donations.

marketing: “the action or business of promoting and selling products or services, including marketing research and advertising”

social media marketing: the marketing practice of using social media for promotion or marketing of a product or service

Successful marketing campaigns are made up of several key components, with video sharing sites being one component where charities can engage with tier audience.

That is the positive marketing value of social media content. Since marketing through video and online platforms is a powerful tool, charities can take advantage of this by using it to their benefit. They can also use marketing videos to engage with donors, reignite former donors to make an additional contribution and further the mission of the charity.

If you represent a charity and would like to find out more, please get in touch. We’d love to help spread your message!

All images are under copyright © Cats Protection UK.




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Please call Sam Creamer to discuss how MotionHut can help with your next project on 01622 808 708 or email your brief to