The Red Earth Collective “Stereohype Festival” is a new festival that uses the arts to challenge mental health discrimination experienced by African and Caribbean Communities. Digital Video Marketing and Live Event footage was captured by MotionHut on their behalf
The Stereohype Festival uses the arts to challenge mental health discrimination experienced by African and Caribbean Communities through unique, inspiring and stimulating events that are primarily based in the West Midlands.
Over the past sixteen years The Red Earth Collective have drawn audiences of over 10,000 people to StereoHype events, and continue to succeed at drawing in large crowds aided through the use of video content for marketing.
Video content is a great way to get a return on investment. Not only is it more engaging than other forms of content, but it’s also more likely to be shared. This makes it a great way to reach a larger audience and promote your cause or product. Additionally, video content is a great way to build trust with your audience. By providing quality, informative videos, you can establish yourself as an authority in your field and inspire loyalty from your viewers. The video content provides an additional purpose – used to evidence the success of such events allowing new investment and opportunities.